Verified Canadian Pork™ is available through these foodservice operators:
VCP BRANDED PROGRAMS ARE MANAGED AND IMPLEMENTED BY CANADA PORK, A NATIONAL ALLIANCE OF INNOVATIVE PORK PRODUCERS AND PROCESSORS COMMITTED TO SUPPORTING CUSTOMERS IN THE CANADIAN MARKETPLACE.
Participation in the VCP program requires
a no-charge licensing agreement between Canada Pork, the retail partner, participating supply partners and further processors if applicable.
The VCP program can be utilized as a stand- alone brand or integrated into a co-branding or private label branding strategy.
VERIFIED CANADIAN PORK™ MARKETING PROGRAM
DESIGN, DEVELOPMENT AND LIMITED FIRST-RUN QUANTITIES OF CUSTOM
OR GENERIC POINT OF SALE MATERIALS (signage, banners, posters)
DESIGN, DEVELOPMENT AND LIMITED FIRST RUN QUANTITIES OF CUSTOM OR GENERIC CONSUMER MARKETING MATERIALS (adding logo to menu, tent cards and cheque holder cards)
CO-OPERATIVE ADVERTISING SUPPORT
SUPPLY CHAIN DEVELOPMENT
NEW PRODUCT IDEAS AND RECIPE DEVELOPMENT
FRONT AND BACK-OF-HOUSE TRAINING SUPPORT
DEMAND BUILDING SEMINARS, EDUCATION AND TRAINING SESSIONS
EDUCATIONAL RESOURCES (wall charts, brochures, handbook and training videos)
ACCESS TO CANADA PORK’S HIGH-RESOLUTION IMAGE LIBRARY
USE OF THE VERIFIED CANADIAN PORK LOGO – A CREDIBLE NATIONAL SYMBOL OF PORK QUALITY EXCELLENCE
Verified Canadian PorkTM brand is a unique partnership opportunity between Canadian farmers, processors and restaurant operators seeking to differentiate themselves in the Canadian marketplace with a truly exceptional program.
Canadian farmers and processors take pride in the honesty, integrity and transparency of the VCP delivery system and look forward to the opportunity to earn business, build brand equity and achieve the highest level of customer satisfaction.