Canada Pork is a national alliance of innovative pork producers and meat processors committed to supporting end-user customers and consumers in the retail and foodservice marketplace in Canada.
The Canada Pork team brings market-tested programs, services and expertise to achieve value creation in the meat case and on the menu. Canada pork market development specialists focus on increasing demand, market share, profit potential, and category growth for premium quality Canadian pork.
Canadian pork is recognized as the highest quality and preferred protein choice in the Canadian marketplace.
Canada Pork’s national marketing program will improve competitive position, market share and the prosperity of the Canadian pork industry.
VERIFIED CANADIAN PORK™
Locally Farmed, Federally Approved, Globally Distributed.
Verified Canadian Pork™ is a global success story. Working with stakeholders, the VCP brand is currently launching in high-value export markets around the world.
The Verified Canadian Pork™ brand is managed by Canada Pork. Canada Pork is the market development and promotion agency for the Canadian pork industry, representing Canadian pork producers and participating meat processing companies.