VCP BRANDED PROGRAMS ARE MANAGED AND IMPLEMENTED BY CANADA PORK, A NATIONAL ALLIANCE OF INNOVATIVE PORK PRODUCERS AND PROCESSORS COMMITTED TO SUPPORTING CUSTOMERS IN THE CANADIAN MARKETPLACE.
Participation in the VCP program requires a no-charge licensing agreement between canada pork, the retail partner, participating supply partners and further processors if applicable.
The VCP program can be utilized as a stand- alone brand or integrated into a co-branding or private label branding strategy.
VERIFIED CANADIAN PORK™ Marketing Program
VERIFIED CANADIAN PORK™ brand is a unique partnership opportunity between Canadian farmers, processors and restaurant operators seeking to differentiate themselves in the Canadian marketplace with a truly exceptional program.
Canadian farmers and processors take pride in the honesty, integrity and transparency of the VCP delivery system and look forward to the opportunity to earn business, build brand equity and achieve the highest level of customer satisfaction.