FoodService

VCP BRANDED PROGRAMS ARE MANAGED AND IMPLEMENTED BY CANADA PORK, A NATIONAL ALLIANCE OF INNOVATIVE PORK PRODUCERS AND PROCESSORS COMMITTED TO SUPPORTING CUSTOMERS IN THE CANADIAN MARKETPLACE.

Participation in the VCP program requires a no-charge licensing agreement between canada pork, the retail partner, participating supply partners and further processors if applicable.

The VCP program can be utilized as a stand- alone brand or integrated into a co-branding or private label branding strategy.

VERIFIED CANADIAN PORK™  Marketing Program

• Design, development and limited first-run quantities of custom or generic point of sale materials (signage, banners, posters)
• Design, development and limited first run quantities of custom or generic consumer marketing materials (adding logo to menu, tent cards and cheque holder cards)
• Co-operative advertising support
• Supply chain development
  New product ideas and recipe development
• Front and back-of-house training support
• Demand building seminars, education and training sessions
• Educational resources (wall charts, brochures, handbook and training videos)
• Access to Canada Pork’s high-resolution image library
• Use of the Verified Canadian Pork™ logo – a credible national symbol of pork quality excellence

VERIFIED CANADIAN PORK™ brand is a unique partnership opportunity between Canadian farmers, processors and restaurant operators seeking to differentiate themselves in the Canadian marketplace with a truly exceptional program.

Canadian farmers and processors take pride in the honesty, integrity and transparency of the VCP delivery system and look forward to the opportunity to earn business, build brand equity and achieve the highest level of customer satisfaction.